Digital Capability and Sustainable Enterprise Development in Manufacturing MSMEs: A Case Based Approach from Kerala

Sustainability refers to doing business in a manner that avoids or minimizes adverse impacts on the environment and the broader community. MSMEs play a significant role in the broader organizational ecosystem. Although substantial research exists, there remains a lack of complete understanding of how economic and sustainability components can be effectively integrated. This paper examines the case of a successful Enterprise ACM Naturals Pvt Ltd which shows how innovations in Information and Communication Technologies (ICT) can be adopted by Indian MSMEs to enhance overall business sustainability across economic, social, and environmental dimensions. It is in oleoresin production and highlights the firm’s growth following ICT adoption after Covid -19. Given the rapid rate of advancement in exponential technologies, MSMEs must proactively embrace ICT tools to remain competitive and sustainable in the market. The paper evaluates the firm’s environment using SAP-LAP and SWOT analysis frameworks which can be highly useful for SME Entrepreneurs to evaluate their firm and can develop their strategies.

Methodology: Using a case study approach in the MSME manufacturing sector, the paper demonstrates that both technology adoption and sustainability perspectives must be considered simultaneously to effectively innovate business models.

MSME, ICT adoption, business sustainability, MSME future, sustainability, entrepreneurship

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