Application of Artificial Intelligence in Financial Decision-Making: An Empirical Study of Consumer Perceptions and Adoption of AI

Artificial Intelligence is slowly changing the finance sector too as it had transformed the other sectors. Artificial Intelligence is helping people make financial investment decisions by making things work better and faster. There are lots of Artificial Intelligence tools like computer programs that give financial investment tips whichhelps to predict what will happen, systems that decide if someone can get credit and ways to detect fraud. These Artificial Intelligence tools are changing how people and companies manage money. This study examines the role of AI in financial decision-making through a primary survey conducted among 200 respondents.AI-powered applications such as robo-advisors, predictive analytics, credit scoring systems, algorithmic trading, and fraud detection have significantly changed financial management for both organizations and individuals. Descriptive statistics and inferential analysis are employed to evaluate user perceptions and adoption. The findings reveal that AI positively influences investment decisions, budgeting, and risk assessment. Though Artificial Intelligence is good and helpful. It should not replace human thinking. Artificial Intelligence should work with human thinking rather than replacing it. We need to be careful on how we use it because it may prove to be a threat for the society by misleading the innocent investors.

Artificial Intelligence, Financial Decision-Making, Fin - Tech, Machine Learning, Investment, Predictive Analytics.

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