Transforming Teacher Competencies in the Digital Era: Integrating AI-Generated Content, Entrepreneurship Education, and Learning Innovation through an International Community Service Program

The novelty of this Community Service Program (PKM) lies in the integration of entrepreneurship education, learning innovation, international marketing, and the utilization of Artificial Intelligence Generated Content (AIGC) to develop the competencies of future educators in addressing digital transformation in education. This program aimed to enhance the readiness of pre-service teachers in developing an innovative mindset, the ability to create educational value, and digital technology skills to design adaptive and inclusive learning experiences. The activity was conducted in the form of an international seminar for pre-service teacher students at Universiti Tun Hussein Onn Malaysia (UTHM) through an active learning approach integrating case-based learning, video-based learning, interactive lectures, group discussions, and reflective learning. The materials covered educational marketing strategies, digital transformation, business ecosystems, the development of schools as young entrepreneurship incubators, and the implementation of HeyGen AI for scalable storytelling to support learning for students with special educational needs. The results indicated an improvement in participants’ understanding of the role of teachers as innovators, learning designers, and agents of change through the utilization of technology, creativity, and global collaboration. This program contributes to strengthening the competencies of future educators to design more creative, inclusive, and sustainable learning experiences aligned with the demands of future education.

Artificial Intelligence Generated Content, entrepreneurship education, educational innovation, future educators, digital storytelling, community empowerment

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