Post-Convergence Innovation: Digital Magazines Breaking Free from Print's Traditional Constraints

This conceptual study examines the characteristic features of digital magazines on media convergence setting. The discourse draws on existing literature, theoretical frameworks, and explores how digital magazines transcend traditional print hurdles via enhanced interactivity, multimedia integration and global reach, using the Nigerian milieu as a springboard. A literature review synthesises scholarly works on media convergence in publishing and employs the Uses and Gratifications theory and a Co-evolutionary perspective on convergence as a theoretical background. The study highlights digital magazines' key elements like varied storytelling options, broadcasting potentials, mobility, searchability and innovative business models. Findings show that the digital magazine is at the threshold of modern publishing, as it also offers opportunities for deep reader engagement and revenue diversification. The report outlines the implications and potential for publishers in a developing environment like Nigeria.

Media-Convergence, Digital Magazine, Publishing, Interactivity

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