Analysis of the Implementation of Digital-Based Public Information Transparency and Public Communication at the District Attorney’s Office of Tasikmalaya City

This study analyzes the implementation of digital-based public information transparency and public communication within the Intelligence Section of the District Attorney’s Office of Tasikmalaya City in the context of digital governance transformation. The demand for transparency and public accountability has continued to increase alongside the rapid development of information technology and the implementation of Law Number 14 of 2008 concerning Public Information Transparency. Social media has become a strategic channel for disseminating legal information, clarifying public issues, and establishing institutional relationships with the community. This study aims to analyze the implementation of digital-based public information transparency, identify the characteristics of digital public communication, and examine digital communication campaign strategies, including branding, tagline usage, and audience segmentation from the perspective of Government Public Relations.
This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, social media content analysis, and institutional documentation. The theoretical framework applied in this study includes Transparency Theory, Excellence Theory, Digital Governance, and Government Public Relations.
The findings indicate that public information transparency has been implemented through activity publications, dissemination of legal information, and digital communication campaigns. However, communication practices remain dominated by the one-way Public Information model. Digital branding and communication campaign strategies have not been fully integrated with dialogic approaches and audience segmentation. The major challenges include limited human resources, unintegrated internal communication management, and low responsiveness to public feedback.
This study concludes that digital-based public information transparency depends not only on the availability of information, but also on the quality of dialogue, message consistency, digital campaign strategies, and public participation within the framework of Government Public Relations.

Public Information Transparency, Digital Public Communication, Transparency, Excellence Theory, Digital Governance, Public Trust, District Attorney’s Office.

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