Analysis of Village Officials' Communication Capacity in Public Service Delivery Through the Extemporaneous Public Speaking Method Based on “Biantara Basa Sunda”: A Case Study in Sadananya Village, Ciamis Regency

Background and Objectives: Village officials serve as the frontline in implementing government programs and acting as trusted communicators for the community; however, many struggle to speak spontaneously and persuasively in public forums (1). Meanwhile, the Sundanese tradition of oratory (biantara Basa Sunda) which historically fostered polite and structured local communication is now rarely utilized in village governance (2). This study examines the communication capacity of officials in Sadananya Village (Sadananya District, Ciamis Regency) regarding public service delivery, following a training program that integrated extemporaneous public speaking methods with the structure and ethical values of biantara Basa Sunda (3). Methods: A descriptive-qualitative case study design was employed within a participatory framework involving the community (4). Fifteen participants, including the village head, village secretary, and members of the Village Consultative Body, underwent a structured intervention (5). This intervention comprised a needs-assessment focus group discussion (FGD), intensive face-to-face workshops, simulation exercises with immediate feedback, online follow-up evaluations, and ongoing mentoring, conducted between September and December 2025 (6). Data were collected through participant observation, structured performance assessments, questionnaires, and interviews, then analyzed descriptively based on pre-established capacity indicators (7). Results: Eighty percent of participants demonstrated measurable improvement in spontaneous speaking skills as assessed by facilitators; they were able to construct biantara Basa Sunda with a coherent opening-body-closing structure, delivered using polite and formal Sundanese diction (8). All five monitored program indicators stakeholder engagement, training outputs, capacity building, documentation, and sustainability potential achieved full success, and the program produced an interactive digital module on Sundanese biantara Basa Sunda that was officially handed over to the village government (9). Conclusion: The extemporaneous method, when integrated with the values of biantara Basa Sunda (Sundanese oratory), serves as an effective and culturally grounded strategy to strengthen the communication capacity of village officials; it also offers a replicable model for other villages seeking to enhance the quality of their public service communication (10).

Communication Capacity; Extemporaneous Method; Biantara Basa Sunda; Public Service

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