Influence of Social Media on Rice Farmers Access to Agricultural Extension Services in Dangcagan, Bukidnon.

The rapid expansion of social media has transformed information dissemination across rural communities, offering new opportunities for enhancing agricultural extension delivery. This study examined the influence of social media on rice farmers’ access to agricultural extension services in Dangcagan, Bukidnon. Specifically, it aimed to assess the level of social media utilization among rice farmers, determine its influence on access to extension information, and identify challenges encountered in using social media as an extension tool.
The study used a descriptive-correlational research design involving rice farmers in selected barangays of Dangcagan, Bukidnon. Data were gathered using a structured questionnaire and analyzed through descriptive statistics to determine the relationship between social media use and access to extension services. Key variables included frequency of social media use, types of platforms accessed, extension information obtained, and perceived usefulness of social media in supporting farm decision-making.

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