Exploring Digital Competency among Mah Meri Orang Asli Women Entrepreneurs in Malaysia's Tourism Sector

This study explores the digital competencies of Mah Meri Orang Asli women entrepreneurs engaged in Malaysia's tourism sector. Utilizing a case study approach, data were collected through interviews and observations with three women entrepreneurs and two supporting officers. The findings reveal that these women have adapted digital technologies, such as social media platforms, to market their products and services, reflecting an evolving digital literacy crucial for enhancing their entrepreneurial success. This study contributes to the understanding of how indigenous communities can leverage digital tools to boost economic development and offers insights into policy directions for digital inclusion.

Digital Competency, Orang Asli, Entrepreneurship, Tourism

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