Seeing Beyond the Narrative: A Visual Analysis of Transgender Representation in Joyland
Authors
Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia; Faculty of Social Sciences, Department of Media & Communication Studies, National University of Modern Languages (NUML), Islamabad (Malaysia, Pakistan)
Language Academy, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru; UCSI University, 1, Jalan UCSI, UCSI Heights, Cheras 56000, Kuala Lumpur (Malaysia)
Dr. Ungku Khairunnisa Ungku Mohd Nordin
Language Academy, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru (Malaysia)
Article Information
DOI: 10.47772/IJRISS.2025.913COM0048
Subject Category: Communication
Volume/Issue: 9/13 | Page No: 546-556
Publication Timeline
Submitted: 2025-10-20
Accepted: 2025-10-26
Published: 2025-11-15
Abstract
This study examines the visual representation of transgender identities in Joyland (2022), a landmark Pakistani film that has received both international recognition and domestic controversy. While existing research on South Asian transgender representation has focused mainly on narrative and dialogue, this work highlights the visual dimension, analyzing how cinematography, lighting, costume, body language, Camera movements and color palette shape meaning. Guided by Multi-modality theory the study conducts a visual analysis of key scenes in performance spaces, domestic settings, and moments of interaction between transgender and cisgender characters. The findings reveal a striking duality: performance spaces are framed with vibrant lighting, flamboyant costumes, and dynamic camera work that celebrate visibility, whereas domestic spaces rely on muted colors, static shots, and restrained gestures that convey repression and marginalization. At the same time, the film resists the common stereotypes of transgender characters in South Asian cinema as comic relief, villains, or mystical figures by presenting Biba (transgender) as complex, central, and humanized. These contrasts visually encode the precarious position of transgender identity in contemporary Pakistani society, hyper visible in performance yet constrained in everyday life. The study contributes to film and gender studies by situating visual analysis within South Asian cultural contexts, showing cinema’s potential to challenge reductive stereotypes, critique social exclusion, and reimagine recognition and belonging.
Keywords
Transgender representation; Pakistani cinema
Downloads
References
1. Abbas, N. (2019). Transgender representation in Pakistani media: Between visibility and stigma. Journal of Media and Cultural Studies, 11(2), 55–68. [Google Scholar] [Crossref]
2. Asghar, A., & Shahzad, K. (2018). Gender performativity and cinematic gaze in contemporary Pakistani film. Journal of South Asian Media Studies, 5(2), 45–59. [Google Scholar] [Crossref]
3. Barthes, R. (1977). Image, music, text. London: Fontana Press. [Google Scholar] [Crossref]
4. Bateman, J. A., & Schmidt, K.-H. (2012). Multimodal film analysis: How films mean. New York: Routledge. [Google Scholar] [Crossref]
5. Bordwell, D., & Thompson, K. (2010). Film art: An introduction (9th ed.). New York: McGraw-Hill. [Google Scholar] [Crossref]
6. Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. New York: Routledge. [Google Scholar] [Crossref]
7. Ghosh, S. (2018). Transgender visibility and the Indian screen: Margins of difference. South Asian Film Journal, 12(1), 33–47. [Google Scholar] [Crossref]
8. Hall, S. (1997). Representation: Cultural representations and signifying practices. London: Sage Publications. [Google Scholar] [Crossref]
9. Javed, A. (2023). Framing identity: Joyland and the evolution of Pakistani cinema. Journal of Film and Cultural Studies, 9(1), 89–103. [Google Scholar] [Crossref]
10. Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). London: Routledge. [Google Scholar] [Crossref]
11. Malik, F. (2025). Visual empathy and counter-visuality in Joyland. Journal of Asian Screen Studies, 10(2), 112–131. [Google Scholar] [Crossref]
12. Mulvey, L. (1989). Visual and other pleasures. Bloomington: Indiana University Press. [Google Scholar] [Crossref]
13. Public Books. (2023). Joyland and the politics of representation in Pakistan. Retrieved from https://www.publicbooks.org [Google Scholar] [Crossref]
14. Rawson, K. J. (2020). The rhetorical lives of trans media. Lincoln: University of Nebraska Press. [Google Scholar] [Crossref]
15. Rizvi, S. (2014). The politics of film revival in Pakistan: Cinema between culture and commerce. South Asian Popular Culture, 12(3), 185–197. [Google Scholar] [Crossref]
16. Rizvi, S. (2021). The moral screen: Aesthetics, censorship, and identity in Pakistani cinema. Screen South Asia, 7(1), 51–69. [Google Scholar] [Crossref]
17. Rose, G. (2016). Visual methodologies: An introduction to researching with visual materials (4th ed.). London: Sage Publications. [Google Scholar] [Crossref]
18. Yousaf, S., & Shehzad, F. (2022). Cinematic rebirth: Post-2010 transformations in Pakistani film narratives. Journal of Contemporary Cultural Studies, 14(2), 134–150. [Google Scholar] [Crossref]
19. Zahra, S., & Abbas, T. (2024). The transgender apartheid: Media discourse and exclusion in Pakistan. Media, Gender & Society, 8(1), 42–59. [Google Scholar] [Crossref]
20. Zaman, M., Saeed, R., & Liaquat, A. (2023). Transgender representations in Pakistani cinema: Between visibility and vulnerability. Asian Screen Studies, 9(1), 77–95. [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Communication Strategies among Promoters During MATTA Fair 2025
- An Examination of Colleen Ballinger’s Experience in Social Media: Cancel Culture Chronicle
- Communication Patterns in Conflict Interactions in Premarital Couples Who Are in Abusive Relationships
- Social Media Use on Mental Health Outcomes among Adolescents and Young Adults in Port Harcourt City
- (Un)Successful Error Repairs in L2 Communication