The Moderating Role of Applied Sunnah in the Relationship between Service Quality and Student Satisfaction. A Conceptual Framework.

This conceptual study develops a framework linking service quality to student satisfaction through the moderating influence of Applied Sunnah the practical embodiment of Islamic virtues such as amanah (trust), adl (justice), ihsan (excellence), rahmah (compassion), and ikhlas (sincerity). Drawing upon SERVQUAL theory, Islamic moral philosophy, and contemporary higher education research, the paper argues that daily Sunnah-based behaviour enriches tangibility, reliability, responsiveness, assurance, and empathy within institutional service delivery. The framework extends SERVQUAL by infusing ethical spiritual dimensions that align with Malaysia’s Islamic educational mission, thereby offering a culturally grounded model for assessing quality and satisfaction.

Service quality, student satisfaction

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