The Impact of AI Infographic Slides on Students’ Learning Experience in the Fundamentals of Management Subject

Authors

Rizuwan Abu Karim

Faculty of Business & Management, Universiti Teknologi MARA Cawangan Melaka (Malaysia)

Mohd Halim Mahphoth

Faculty of Business & Management, Universiti Teknologi MARA Cawangan Melaka (Malaysia)

Article Information

DOI: 10.47772/IJRISS.2025.91100594

Subject Category: Marketing

Volume/Issue: 9/11 | Page No: 7643-7648

Publication Timeline

Submitted: 2025-12-11

Accepted: 2025-12-18

Published: 2025-12-26

Abstract

Advancements in educational technology have enabled the use of Artificial Intelligence (AI) to generate visually engaging instructional materials, such as infographic slides. This study investigates the impact of AI infographic slides on students’ learning experience in the Fundamentals of Management subject. A descriptive quantitative research design was employed, using a structured online questionnaire distributed to diploma students. The survey measured students’ attention, memory retention, content clarity, engagement, motivation, and recommendation for future use. Findings indicate that most students responded positively, reporting increased attention, improved memory, clearer understanding, higher engagement, and greater motivation when AI-infographic slides were used. Most participants also recommended their continued use in future classes. These results highlight the potential of AI-generated infographic slides to enhance learning experiences and support the adoption of technology-driven visual materials in higher education teaching.

Keywords

AI infographic slides, student perception, attention, engagement, motivation, higher education

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