The Influences of Malaysian Intention to Adopt Electric Vehicles (EVs)

Authors

Kamarudin Abu Bakar

Fakulti Pengurusan Teknologi dan Teknousahawanan (FPTT), Universiti Teknikal Malaysia Melaka (UTeM) (Malaysia)

Norun Najjah Ahmat

Fakulti Pengurusan Teknologi dan Teknousahawanan (FPTT), Universiti Teknikal Malaysia Melaka (UTeM) (Malaysia)

Ng Chin Shin

Fakulti Pengurusan Teknologi dan Teknousahawanan (FPTT), Universiti Teknikal Malaysia Melaka (UTeM) (Malaysia)

Article Information

DOI: 10.47772/IJRISS.2025.92800047

Subject Category: Technology

Volume/Issue: 9/28 | Page No: 468-481

Publication Timeline

Submitted: 2025-11-12

Accepted: 2025-11-20

Published: 2025-12-29

Abstract

The study overview of the current automotive market in Malaysia, emphasizing the need for a transition to electric mobility to reduce carbon emissions and dependency on fossil fuels. The problem statement stresses the necessity of identifying the factors influencing Malaysian consumers' intention to adopt EVs, noting the potential economic and environmental benefits of widespread EV adoption. The research questions focus on the consumers' intention to adopt EVs and aim to evaluate the key determinants of EV adoption among Malaysian consumers. The scope and limitations of the study specify that it concentrates on consumers in South zone of Malaysia and employs the final version of the Technology Acceptance Model (TAM 1.0) by Venkatesh and Davis (1996). The study will distribute questionnaires to a representative sample of 345 respondents, and the findings will be generalized to the regional context. Limitations include the regional focus and potential variations in consumer behaviour across different areas. The significance of the study lies in providing insights into the factors driving EV adoption, which can inform policymakers, automakers, and stakeholders in developing effective strategies for promoting EV usage. This research serves as a valuable reference for understanding consumer behaviour towards EVs and supporting the transition to sustainable mobility in south zone of Malaysia.

Keywords

electric vehicles, purchase intention

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