Students’ Awareness and Perception of AI Integration in Packaging Design and Marketing: A Classroom-Based Case Study

The rapid integration of Artificial Intelligence (AI) tools into creative and commercial industries necessitates a corresponding shift in higher education curricula. This paper presents a classroom-based case study investigating engineering students' awareness and perception of AI integration within a "Packaging Design and Technology" course at a technical university. The project required students to design a sustainable chip package and execute a TikTok marketing campaign, explicitly mandating the use of AI tools across the entire workflow; from ideation and graphic design to content creation and campaign strategy. Through surveys, analysis of the project brief, AI workflow examples, and a review of contemporary literature, this study establishes a framework for evaluating student AI literacy, ethical awareness, and perceived impact on creativity and efficiency. Preliminary findings suggest that structured, mandatory integration of AI in project-based learning is a critical pedagogical approach for bridging the skills gap between academic training and industry demands in the converging fields of design, engineering, and marketing.

AI integration in higher education, AI literacy in students, Ethical awareness in AI, AI enhanced packaging technology, green innovation in packaging, AI driven content creation

1. Jiang, M. (2025). Artificial Intelligence as Co-Creator: Redefining Creative Identity in Design Education. Journal of Contemporary Educational Research, 9(6), 235–242. [Google Scholar] [Crossref]

2. Ismail, A. (2023). The Implementation of Artificial Intelligence in Packaging Design Education toward Personalization & Sustainability. Maǧallaẗ Al-ʿimārah wa Al-Funūn wa Al-ʿulūm Al-Īnsāniyyaẗ, 8(42), 118. [Google Scholar] [Crossref]

3. Torkestani, M. S. (2025). Bridging AI Skills Gaps in Marketing Education: Prompt Engineering as A Key Competency. Journal of Marketing Education. [Google Scholar] [Crossref]

4. Slimi, Z., Benayoune, A., & Alemu, A. E. (2024). Students’ Perceptions of Artificial Intelligence Integration In Higher Education. European Journal of Educational Research. [Google Scholar] [Crossref]

5. Ulfy, M. A., Haque, A., & Huda, M. N. (2024). Integration Of Artificial Intelligence in Biodegradable Plastic Packaging Design: Exploring Stakeholder Attitudes. International Journal of Research and Innovation in Social Science, 9(6), 1728–1737. [Google Scholar] [Crossref]

6. Yakoubi, S. (2024). Sustainable Revolution: AI-Driven Enhancements for Composite Polymer Processing and Optimization in Intelligent Food Packaging. Food and Bioprocess Technology, 18, 82– 107. [Google Scholar] [Crossref]

7. Ma, Y. (2025). Artificial Intelligence-Driven Green Innovation in Packaging: A Systematic Review of Adoption and Diffusion Challenges. Intelligent Systems Applications, 28, 200589. [Google Scholar] [Crossref]

• Assessment of the Role of Artificial Intelligence in Repositioning TVET for Economic Development in Nigeria
• Teachers’ Use of Assure Model Instructional Design on Learners’ Problem Solving Efficacy in Secondary Schools in Bungoma County, Kenya
• “E-Booksan Ang Kaalaman”: Development, Validation, and Utilization of Electronic Book in Academic Performance of Grade 9 Students in Social Studies
• Analyzing EFL University Students’ Academic Speaking Skills Through Self-Recorded Video Presentation
• Major Findings of The Study on Total Quality Management in Teachers’ Education Institutions (TEIs) In Assam – An Evaluative Study