Rural Tourism Development with an Ecotourism Concept in Batu-Malang City, East Java: Community Empowerment and Environmental Conservation Strategies

This study examines the development of rural tourism through the ecotourism concept in Batu City, Malang, East Java, Indonesia. As one of Indonesia's premier tourist destinations, Batu City faces the dual challenge of maximizing economic benefits while preserving environmental sustainability and empowering local communities. This research employs a qualitative approach with case study methods, involving in-depth interviews with 45 participants including village officials, tourism managers, local communities, and tourists, complemented by participatory observation and document analysis. The findings reveal that ecotourism development in Batu City has successfully created a symbiotic relationship between conservation and economic development through four key pillars: community-based tourism management, environmental conservation programs, authentic cultural experiences, and sustainable infrastructure development. However, challenges persist including limited local capacity, seasonal tourism fluctuations, and infrastructure gaps in remote areas. The study proposes an integrated development model that emphasizes collaborative governance, capacity building programs, green technology adoption, and inclusive benefit-sharing mechanisms. The novelty of this research lies in its comprehensive analysis of the interconnection between ecological sustainability, economic viability, and social equity in the context of Indonesian rural ecotourism, offering practical insights for similar destinations in Southeast Asia. The findings contribute to sustainable tourism literature and provide actionable recommendations for policymakers and tourism practitioners seeking to balance development with conservation.

rural ecotourism, sustainable tourism development, community empowerment

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