Sudanese Proverbs and Their Implications on Management Practice Topic One: Decision Making
Authors
The School of Management Studies, Ahfad University for Women (AUW) Omdurman (Sudan)
The School of Management Studies, Ahfad University for Women (AUW) Omdurman (Sudan)
Article Information
DOI: 10.47772/IJRISS.2026.10100100
Subject Category: Management
Volume/Issue: 10/1 | Page No: 1215-1234
Publication Timeline
Submitted: 2025-12-20
Accepted: 2025-12-25
Published: 2026-01-23
Abstract
Proverbs are an integral part of a society’s collective heritage, embodying the values and principles passed down through generations. This study explores the role of Sudanese proverbs in shaping managerial decision-making processes, focusing on how cultural wisdom can be integrated into modern decision-making practices.
Using a qualitative approach, the research collects and analyzes Sudanese proverbs relevant to managerial decision-making. These proverbs were categorized into common themes and aligned with established decision-making theories, including Rational Decision Theory, Intuitive Decision-Making Theory, Consequences Theory, and Psychological Theories of Indecisiveness. Through thematic analysis, the study illustrates how proverbs reinforce key decision-making behaviors, such as gathering information, trusting intuition, considering long-term consequences, and addressing indecision.
The findings highlight how Sudanese proverbs align with core decision-making principles. They emphasize early problem identification, in-depth analysis, and avoiding superficial judgments, reinforcing the need for flexibility and root cause analysis. The proverbs also stress the importance of intuition and self-reliance, encouraging individuals to trust their instincts, especially in uncertain situations. Additionally, they advocate for the careful consideration of both immediate and long-term consequences, in-line with Consequences Theory. The study also reveals how psychological factors, such as information overload and anxiety, contribute to indecision and choice paralysis, supporting psychological theories of indecisiveness.
Keywords
Based on these findings, the study offers actionable recommendations
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References
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