The Influence of Social Media on the Effectiveness of Online Learning among University Students

Online learning has become a new norm in the educational ecosystem, especially in the post-pandemic era. In this context, social media has emerged as an alternative medium increasingly used to support teaching and learning processes in higher education institutions. This study based on the concept that social media, through its interactive, collaborative features and instant access to information, has the potential to influence the effectiveness of online learning. The study focuses on popular platforms among students such as Facebook, WhatsApp, YouTube, and TikTok. It explores how elements such as two-way communication, the building of learning communities, and the sharing of digital resources can impact student engagement and their understanding of learning content. Overall, the main concept highlighted in this study is the relationship between the use of social media and the effectiveness of online learning strategies. The implication is that students acquire information more quickly and creatively.

Social media, online learning, learning effectiveness

1. Garrison, D. R., & Arbaugh, J. B. (2007). Researching the Community of Inquiry framework: Review, issues, and future directions. The Internet and Higher Education,10(3),157–172. https://doi.org/10.1016/j.iheduc.2007.04.001 [Google Scholar] [Crossref]

2. Greenhow, C., & Lewin, C. (2016). Social media and education: Reconceptualizing the boundaries of formal and informal learning. Learning, Media and Technology,41(1),6–30.. https://doi.org/10.1080/17439884.2015.1064954 [Google Scholar] [Crossref]

3. Hafizah, M. Ikhwanul Hakim, and Muyassaroh Zaini. 2022. “Peran media sosial dalam meningkatkan prestasi belajar pendidikan agama islam” 1 (2): 376–87. [Google Scholar] [Crossref]

4. Junco, R. (2014). Engaging students through social media: Evidence and lessons for higher education. Jossey-Bass. [Google Scholar] [Crossref]

5. Laily, Irene Mardiatul, Anita Puji Astutik, and Budi Haryanto. 2022. “Instagram Sebagai Media Pembelajaran Digital Agama Islam Di Era 4.0.” Munaddhomah: Jurnal Manajemen Pendidikan Islam 3 (2):160–74. https://doi.org/10.31538/munaddhomah.v3i2.250. [Google Scholar] [Crossref]

6. Manca, S., & Ranieri, M. (2016). Facebook and the others. Potentials and obstacles of social media for teaching in higher education. Computers & Education, 95, 216–230.s [Google Scholar] [Crossref]

7. Muhammad Yusuf, Yoga, Vikry Abdullah Rahiem, and Charisma Astri Fitrananda. 2024. “Media Sosial Sebagai Media Pendidikan Agama Islam.” JUDIKA : Jurnal Dilemasi Kajian Komunikasi 2 (2). [Google Scholar] [Crossref]

8. Putri Yulianti , Akhmad Riadi , Fadia Zahratunnisa, Nur Aulia Amanda Fatimah , Aulia Arrahima (2024), Kajian Literatur: Penggunaan Media Sosial Sebagai Sarana Dalam Meningkatkan Pembelajaran Pendidikan Agama Islam Pada Generasi Muda, Indonesian Journal of Islamic Education 2(1), ms 113-123. https://ejournal.unma.ac.id/index.php/ijie/index [Google Scholar] [Crossref]

• Assessment of the Role of Artificial Intelligence in Repositioning TVET for Economic Development in Nigeria
• Teachers’ Use of Assure Model Instructional Design on Learners’ Problem Solving Efficacy in Secondary Schools in Bungoma County, Kenya
• “E-Booksan Ang Kaalaman”: Development, Validation, and Utilization of Electronic Book in Academic Performance of Grade 9 Students in Social Studies
• Analyzing EFL University Students’ Academic Speaking Skills Through Self-Recorded Video Presentation
• Major Findings of The Study on Total Quality Management in Teachers’ Education Institutions (TEIs) In Assam – An Evaluative Study