Impact of Digital Entrepreneurship on Small and Medium Enterprises (SMEs) in India

Digital entrepreneurship means using digital tools like the internet, mobile apps, e-commerce platforms, digital payments, and social media to run and grow a business. In India, digital entrepreneurship has become very important for Small and Medium Enterprises (SMEs) as it helps them reach more customers, reduce costs, and compete with bigger companies. This study gives a basic understanding of digital entrepreneurship and how it affects SMEs in India. The need for this study arises because SMEs play a major role in India’s economy by creating jobs and supporting economic growth, but they often face problems such as limited funds, low visibility, and lack of technology. Digital entrepreneurship helps SMEs overcome many of these challenges. The main objectives of this study are to understand how digital entrepreneurship helps SMEs grow, to study the level of digital adoption among SMEs, and to identify the benefits and challenges faced by SMEs while using digital technologies. This study is based on secondary data collected from research papers, government reports, websites, and case studies. A descriptive method is used to analyze the available information. The importance of this study lies in showing how digital entrepreneurship can improve business performance, increase market reach, and support the long-term growth of SMEs in India. The study is useful for students, entrepreneurs, and policymakers to understand the role of digital tools in strengthening the SME sector.

Digital Entrepreneurship, Small and Medium Enterprises (SMEs), Digital Technology, E-commerce Platforms, Business Growth

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