Digital Marketing Strategies Influencing Consumer Buying Behaviour in Emerging Automobile Market in Gujarat.

The automobile market in emerging economies is changing rapidly due to the growing use of digital marketing. Consumers today rely heavily on online platforms such as social media, company websites, mobile apps, and online reviews when searching for information about vehicles. This study examines how digital marketing strategies influence consumer behaviour in the emerging automobile market. It focuses on key digital tools such as social media advertising, influencer marketing, online promotions, search engine marketing, and customer reviews. The study finds that digital marketing helps consumers compare vehicle features, prices, and brands more easily, which strongly affects their purchase decisions. Trust created through online reviews and brand engagement on social media plays an important role in shaping consumer attitudes. The research highlights that effective digital marketing strategies increase brand awareness, customer engagement, and purchase intention in the automobile sector. The study concludes that automobile companies in emerging markets must adopt customer-focused digital marketing strategies to influence buying behaviour and remain competitive.

Digital Marketing, Consumer Behaviour

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