Exploring the Successful Digital Transformation Execution Among Family-Owned Business in Kuala Lumpur

This study investigates the challenges that family-owned businesses on Jalan Tuanku Abdul Rahman (Jalan TAR) in Kuala Lumpur encounter as they navigate a changing retail environment characterized by declining traditional sales and an increase in online shopping. Digital transformation is crucial for current business strategies; however, many local entrepreneurs continue to adhere to outdated family business models, which impedes their ability to adapt to digital practices. Using qualitative methods— such as in-depth interviews, observations, and focus groups—the research assesses sixteen targeted businesses based on their readiness for digital transformation execution, identifying significant barriers including a lack of digital expertise, financial constraints, and cultural resistance. The study also explores strategies employed by entrepreneurs to address these challenges, including leveraging government support, forming collaborative partnerships, and participating in targeted digital skills training. The findings develop a strategic framework to guide family-owned businesses through the digital transition, offering insights to help them thrive in the evolving retail landscape of Jalan TAR.

Family-owned businesses, digital transformation, traditional sales, challenges, Jalan TAR

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• Adapting To Transform: Digital Challenges and Strategies for Women-Entrepreneurs in Kuala Lumpur