The Practices, Issues, and Challenges of Cultural Tourism in Museum Institutions Malaysia

In recent years, the institution of the museum has changed its dominance to become increasingly focused on visitor attractions. The equivalent of 4.0 revolution museum institutions worldwide implemented a paradigm shift in demonstrated that it remains relevant for the eyes of the public (visitors). The displacement of the museum is strengthened as a digital platform, cultural tourism, and online learning for the global community. This study presents a conceptual framework of museum which relevant to the community through three (3) aspects such as digital platforms, cultural tourism, and online learning. This study focused on three aspects that reflected the changes in the perspectives of professional museums rather than served as a traditional museum (focused on custodial care) to more current (focused to educate and entertain the community).

Museum Institutions in Malaysia, Cultural Tourism Museum in Malaysia

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