Entrepreneurial Marketing as a Tool for Small Business Success

The studies titled “Entrepreneurial Marketing as a tool for small business success” aimed at examine the impact of three motivation which are pro-activeness, innovativeness and risk taking on the performance of small and medium scale enterprise. The study was also motivated by the fact that S.M.E.S. find themselves in a competitive environment and may not know which strategy is effective Improving their business performance. The study adopted the use of primary data, were questionnaires was assured after analyzing the result show that entrepreneur performance leads to sustained advantage over competitor in the market. The study recommends that SEMS should be creative and self-motivated which would enhance the firm’s profitability. Customers should be valued and treated as kings and to be handled with good cordial relationship this with result to customer’s participation and patronage.

Entrepreneurial, Marketing, Small Business Success

1. Adebayo, O. S. Balogun, O. J. & Kareem, T. S. (2013), An investigative study of the factors affecting the adoption of information and communication technology in small and medium scale enterprises in Oyo State, Nigeria. International Journal of Business and Management Invention, ISSN (Online): 2319. 8028, ISSN (print) 2319-80IX. [Google Scholar] [Crossref]

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3. Atuahene-Gima, K. & KO, A 92001) “An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation”, Organization science, 12 (1) 54-74. [Google Scholar] [Crossref]

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5. Becherer, R. C., Haynes, P. and Helms, M. M. (2008), “An Exploratory Investigation of entrepreneurial Marketing in SMEs: The Influence of the Owner/Operator, Journal and Entrepreneurship 210 (2) 44-63. [Google Scholar] [Crossref]

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7. Fiore, A. M. Niehm, L. S, Hurst, J. L; Son, J. & Sqdachar, A (2013) Entrepreneurial Marketing Scale Validation with Small, Independently Owned Business. Journal of Marketing Development& Competitiveness, 7 (4). 63 -86. [Google Scholar] [Crossref]

8. Kiqus, S. Harms, R. and Fink, M (2010) “Entrepreneurial Marketing Moving beyond Marketing in new Venture” International Journal of Entrepreneurship and Innovation Management (3 (5): 151 -158. [Google Scholar] [Crossref]

9. Mehran, R. and Mozizea, K. (2013), Profitability of Entrepreneurial Dimensions. A case of Jnltill Education Institution by Using Entropy. Journal of Contemporary Research in Business 4 (12) 268-306. [Google Scholar] [Crossref]

10. Morris, M. W; Schindehutle, M and Laforge, R. W, (2002), “Entrepreneurial Marketing; a construct for Integrating Emerging Entrepreneurship and Marketing Perspectives”, Journal of Marketing Theory Practice, 10 (4), 1-19. [Google Scholar] [Crossref]

11. Rosemond, B. Edward, M. T. and Moses, A. X. (2012) An Empirical Analysis of the Effect of Entrepreneurial Orientation on firm Performance of Auto Artisan in the Cope Crest Metropolis Developing Country Studies, 1 (9). [Google Scholar] [Crossref]

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