Digital Transformation as an Approach to Developing Administrative Performance in Non-Governmental Organizations

This study focuses on the impact of digital transformation on the development of administrative performance within non-governmental organizations, with a particular focus on Al-Awda Health and Community Association in the Gaza Strip. The researchers used a mixed-methods approach, distributing a structured questionnaire to all 40 administrative staff, achieving an 80% response rate. The results showed that the overall level of digital transformation is very high, particularly in technologies and information security, while digital operations management performed well but still requires further improvement. Administrative performance development was also rated high, reflecting employees’ awareness of management efforts to create a motivating environment, allocate resources effectively, and enhance communication. Statistical analysis revealed a positive correlation between digital transformation and administrative performance (r = 0.421, p = 0.016), with information security emerging as the most influential factor, whereas the impact of technologies and digital operations management alone was limited. The interviews supported these findings: the IT Unit Manager/Digital Transformation Officer explained that adopting a cloud-based system enabled administrative staff to access data, track reports, and coordinate aid even during crises, while applying strict protocols to protect sensitive information. The Administrative Coordinator/HR Staff highlighted that digital tools greatly reduced the time spent on paperwork, improved transparency and accountability, and emphasized the need for specialized training and integration of communication and task management systems to facilitate coordination between central administration and field staff. The results also indicated that employees’ perceptions of digital transformation did not differ by gender, educational level, job title, or years of experience, showing that the impact of digital transformation was equally felt across all staff. Based on these findings, the study recommends strengthening digital infrastructure and operations, enhancing information security procedures, and designing incentive programs to encourage innovation and active participation, emphasizing that adopting a comprehensive digital strategy supported by effective policies, training programs, and a motivating organizational culture improves administrative performance and increases the efficiency and sustainability of non-governmental organizations.

digital transformation; administrative performance

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