A Study on the Interactive Relationship between Chinese Film & Television Culture and Urban Brand Communication— A Review of Research on Chinese Film & Television Culture and Urban Brand Communication

With the rapid development of digital media, the shaping of urban images has gradually shifted from traditional publicity methods to a communication model led by cultural content. Film and television culture, with its advantages of strong appeal, wide dissemination scope and large audience base, has become the core medium for shaping and disseminating urban brands. Taking the book Research on Chinese Film & Television Culture and Urban Brand Communication as the core reference, this essay systematically explores the interactive logic and realization path between Chinese film and television culture and urban brand communication. The core viewpoint of the book points out that the successful communication of urban brands needs to dig deep into the core of local culture, realize in-depth binding with film and television content, and achieve the continuous empowerment of film and television works on urban images through the creation and long-term operation of characteristic IPs. Supported by the film and television practice of Urban Vitality of Yucheng and cases of many cities in China, this essay supplements relevant data on film and television communication, urban cultural tourism and brand influence, demonstrates the symbiotic relationship between film and television culture and urban brand communication, and puts forward a three-dimensional path of “culture as the foundation, IP as the empowerment, and industrial coordination”, so as to provide theoretical reference and practical reference for small and medium-sized cities.

Film and Television Culture; Urban Brand Communication; Interactive Relationship

1. Chen, J. Y., Li, R. X., Huang, Y. C., & Shi, J. L. (2024). Analysis of influencing factors of film box office based on logarithmic regression. E-Commerce Letters, 13, 5861. [Google Scholar] [Crossref]

2. China Communication University Institute of Regional Brand and Communication. (2025). 2025 cultural tourism communication trend observation report. Beijing : China Communication University. Retrieved from https://www.sdyanbao.com/detail/858516 [Google Scholar] [Crossref]

3. National Bureau of Statistics. (2024). Retail sales of consumer goods in counties and townships during the first half of 2024 [Press release]. Retrieved from https://www.stats.gov.cn/sj/zxfb/ [Google Scholar] [Crossref]

4. National Radio and Television Administration. (2025). 2024 annual statistical bulletin of national radio and television industry. Radio and Television Network, 32(5), 4-5. [Google Scholar] [Crossref]

5. Li, X. G. (2025). Research on the Path and Strategy of Shaping Ningbo Urban Film and Television Brand. Ningbo Economy (Sanjiang Forum), (07), 32-35+7. [Google Scholar] [Crossref]

6. Li, X. G., & Yang, Y. P. (2025). Research on the two-way shaping and international communication of Ningbo city image and film and television brand. China Radio, Film and Television Journal, (12), 33-36. [Google Scholar] [Crossref]

7. Li, Z. H. (2025). The connotation, characteristics, driving factors, and path selection of the homestay economy. Shenzhen University Journal (Philosophy and Social Sciences Edition), 42(6), 56-66. [Google Scholar] [Crossref]

8. Liang, Z. Q., & Wu, D. (2026). Shaping and communicating urban cultural tourism brands from the perspective of film and television IP: An analysis of the innovative practice of “Lushan International Love Film Festival”. Urban Party Newspaper Research, (1), 23-27. [Google Scholar] [Crossref]

9. Liu,Y., & Ren, S. S. (2025). 2024 national film box office statistics. National Film Dministration. Retrieved from https://www.chinafilm.gov.cn/xwzx/gzdt/202501/t20250102_879736.html [Google Scholar] [Crossref]

10. Liu, Y., Lu, C., & Liu, L. L. (2024). Chinese film and television culture and urban brand communication research. Time Literature and Art Publishing House. ISBN: 9787538775655 [Google Scholar] [Crossref]

11. Song, Y. Y. (2024). China cultural industry IP influence report . Renmin University of China, Institute of Cultural Industry Technology. Retrieved from https://www.nppa.gov.cn/xxfb/ywdt/202412/t20241216_877437.html [Google Scholar] [Crossref]

12. Wei, J. R., Chang, Y., & Zeng, Q. J. (2025). From screen to reality: Exploring the communication mechanism of film and cultural tourism integration under the new media ecosystem. Media Forum, (21), 26-30. [Google Scholar] [Crossref]

13. Wei, Y. Y. (2025). Urban brand communication strategies from the perspective of media convergence. News Culture Construction, (12), 23-25. https://doi.org/10.20253/j.cnki.cn10-1677/g.2025.12.013. [Google Scholar] [Crossref]

14. Yu, Z. M. (2024). Analysis of paths for rural e-commerce to revitalize town and village resources from the perspective of digital countryside. E-Commerce Letters, 13, 6827. [Google Scholar] [Crossref]

• The Impact of Ownership Structure on Dividend Payout Policy of Listed Plantation Companies in Sri Lanka
• Urban Sustainability in North-East India: A Study through the lens of NER-SDG index
• Performance Assessment of Predictive Forecasting Techniques for Enhancing Hospital Supply Chain Efficiency in Healthcare Logistics
• The Fractured Self in Julian Barnes' Postmodern Fiction: Identity Crisis and Deflation in Metroland and the Sense of an Ending
• Impact of Flood on the Employment, Labour Productivity and Migration of Agricultural Labour in North Bihar