An Examination of Colleen Ballinger’s Experience in Social Media: Cancel Culture Chronicle

This study examined the rise of cancel culture through the lens of a famous YouTuber, Colleen Ballinger. This unique culture was progressed after the release of her apology video on June 29, 2023, following allegations and controversies with her previous video. A qualitative approach is used to investigate the public reactions on her statement and the subsequent cancellation process. The data included thematic coding of 107 comments left under the video, which were divided into positive and negative codes, as well as an analysis of social media engagement rate with the help of a media analytic tool, Social Blade. According to the research findings, Colleen's YouTube subscriber count significantly decreased between June and September 2023, suggesting a reduction in withdrawal of support. However, there was a slight rise in video views, indicating increasing public interest. 69 out of 107 comments were negative, according to the thematic coding, which revealed most rejections for Colleen’s apology. The comments frequently emphasized her apology lacked accountability. On the other hand, 38 responses criticized cancel culture and expressed empathy. The study emphasized the effects of increased visibility and backlash that cancel culture has on public figures. The findings highlight the value of sincerity, accountability, and appropriate ways to communicate in handling public apologies and resolving online disputes. Future research should investigate extending the study's reach to more platforms and analyzing the long-term consequences on the subject's reputation and professional trajectory.

Cancel Culture, Social Media, Social Media Influencer, Crisis Communication

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