Assessing the Adoption Intention of Computational Intelligence Technologies in the E-Commerce Industry

Rapid advances in information technology have brought significant changes to the role of e-commerce, as well as changing the way electronic customers engage with interactive marketing, in connection with the presence of computational intelligence. This study aims to analyze the influence of CI service quality, CI information quality, social influence on e-customer perceived value, intention to adopt CI, and use behavior. The research approach used is quantitative, with SEM-PLS data processing using SMARTPLS software. The results of the study revealed that CI Service quality and CI information quality have a significant influence on E-Customer Perceived Value. Social influence and E-customer perceived value have a significant influence on intention to adopt AI, intention to adopt AI has a significant influence on use behavior and is able to mediate the relationship between social influence and use behavior. However, E-Customer Perceived Value is not able to mediate the relationship between CI Service quality and CI information quality on Use behavior.

CI service quality, CI information quality, social influence

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