Assessing the Influence of Intrinsic and Extrinsic Motivation on Productivity in Private Universities

Employee motivation plays a critical role in enhancing staff productivity, organizational competitiveness, and employees’ career advancement. This study investigated the influence of motivation on staff productivity in a private university, drawing on Herzberg’s Two-Factor Theory as its theoretical framework. A descriptive survey design was adopted to examine the variables relevant to the study objectives. Using a three-stage sampling procedure, respondents were selected from Landmark University. Data were collected through a structured questionnaire, yielding 129 valid responses, and analyzed using linear regression. The findings revealed that intrinsic motivational factors influenced 74.4% of the respondents, while 89.7% reported that extrinsic motivational factors affected their work performance. Regression analysis indicated that intrinsic motivation had a significant positive effect on academic productivity, explaining 13.2% of the variance (R² = 0.132; F = 19.278). Similarly, extrinsic motivation showed a significant relationship with academic productivity, accounting for 17.5% of the variance (R² = 0.175; F = 26.941). The study concludes that implementing sustainable and multidimensional motivational strategies is essential for improving academic productivity in universities. It recommends that university management should regularly assess employee satisfaction and morale to identify workplace challenges and introduce appropriate incentive systems that enhance job satisfaction and overall staff performance.

Intrinsic Motivation; Extrinsic Motivation; Staff; Job Satisfaction; Academic Productivity

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