Challenges in the Use of Social Media for Agricultural Extension Among Rice Famers in Dangcagan, Bukidnon

Social media provides an emerging channel for agricultural extension, but its use among rice farmers may be limited by connectivity, language, information quality, and digital skills. This study examined the challenges encountered by 30 rice farmers in using social media for agricultural extension in Dangcagan, Bukidnon. Data were collected through face-to-face interviews and analyzed using descriptive statistics. Poor internet connectivity was the most common problem, reported by all respondents, followed by lack of agricultural information in the local language (22) and conflicting agricultural advice (13). Other concerns included limited digital skills, difficulty accessing timely updates, and credibility of online information. The findings highlight the need for improved connectivity, localized agricultural content, reliable information, and digital literacy to strengthen social media based agricultural extension.

agricultural extension, social media, rice farmers, digital agriculture connectivity, information access, dangcagan

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