Content Analysis of Zakat Education on the Official Websites of Zakat Institutions in Malaysia

Zakat education serves as a key component in strengthening the understanding, awareness, and appreciation of Muslims toward the obligation of zakat. This study aims to analyse the terminology used in the implementation of zakat education and to examine the educational content published by zakat institutions in Malaysia through their official websites for public dissemination. The study employs a qualitative content analysis method on 15 official websites of state and federal zakat institutions in Malaysia to identify the types of content and the terminologies used in presenting zakat education to the public. The analysis reveals a variety of terms used to refer to zakat education, such as dawah (religious propagation), promotion, campaign, and education. Furthermore, there are variations in the depth of zakat educational content across institutions; however, all share a common objective—to enhance public understanding and foster compliance with zakat obligations. The study recommends the establishment of a National Zakat Education Plan that integrates dawah approaches, strategic communication, and digital technology to improve zakat literacy among the public.

zakat education, zakat content

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