Deconstructing the Nexus between Fashion Trends and Influencing Factors among Undergraduates in Ondo State

This study investigates the nexus between fashion trends and influencing factors among undergraduates in Ondo State. It explores factors influencing students' clothing choices, including cultural norms, societal expectations, personal preferences, and fashion trends. A descriptive research design was adopted, suitable for collecting data consecutively across multiple timelines to measure variable changes. The study population comprises male and female students in Ondo State. The Taro Yamane formula was used to select a sample size of 100 respondents. Data analysis was conducted using SPSS, employing descriptive statistics, frequencies, and inferential statistics to identify patterns and relationships. Findings revealed that while some individuals prefer popular dress codes, a significant proportion embrace individuality and personal style. The frequency of changing dressing styles varied, with an even distribution from rarely (23%) to always (10%). Celebrity influence on dressing choices was notable, with 29% strongly agreeing and 40% agreeing. Peer pressure had a mixed impact, with 22% agreeing and over 40% somewhat influenced. Fashion brands significantly influenced dress selection, with trending lines impacting more than a third (38%) of respondents. However, some deviated from brand appeal despite high recognition. Celebrity influence was significant, with 12% strongly disagreeing and 29% strongly agreeing. Amid transient fads, certain enduring fashion trends emerged, resonating with both male and female students. It was recommended that universities encourage students to embrace their unique identities and express themselves through their clothing choices, providing platforms to showcase diverse styles and celebrate personal creativity.

Comparative Study, Male and Female Students, Dressing Sense Word-Count: 239

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