Digital Transformation and SME Internationalization in Emerging Markets: Evidence from Vietnam

Authors

Do Duc Tho

Marketing Department, Institute of Southeast Asian Science and Education (Vietnam)

Article Information

DOI: 10.47772/IJRISS.2026.100400180

Subject Category: Marketing

Volume/Issue: 10/4 | Page No: 2360-2364

Publication Timeline

Submitted: 2026-04-09

Accepted: 2026-04-14

Published: 2026-05-01

Abstract

This study examines the role of digital transformation in enhancing the internationalization of small and medium-sized enterprises (SMEs) in emerging markets, with a specific focus on Vietnam. Drawing on the Resource-Based View (RBV), the research explores how digital capabilities influence SMEs’ ability to access and compete in international markets. Using a conceptual and empirical approach supported by survey data from Vietnamese SMEs, the findings indicate that digital transformation significantly improves international performance by reducing transaction costs, increasing market access, and enhancing strategic flexibility. The study contributes to the literature by integrating digital transformation into SME internationalization frameworks and providing insights from an emerging economy context. Practical implications for managers and policymakers are discussed.

Keywords

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