Enhancing The Preservation and Dissemination of Guangxi Zhuang Brocade Patterns through Digital Virtual Exhibition Halls
Authors
Academy of Arts and Creative Technology, Universiti Malaysia Sabah (Malaysia)
Academy of Arts and Creative Technology, Universiti Malaysia Sabah (Malaysia)
Article Information
DOI: 10.47772/IJRISS.2025.910000151
Subject Category: Communication
Volume/Issue: 9/10 | Page No: 1791-1802
Publication Timeline
Submitted: 2025-10-06
Accepted: 2025-10-14
Published: 2025-11-06
Abstract
This study explores the preservation and dissemination of Guangxi Zhuang brocade patterns through digital virtual exhibition halls. Using semi-structured interviews with cultural communicators, designers, artisans, and collectors, the research investigates the cultural significance, traditional practices, challenges, and opportunities associated with Zhuang brocade. Findings reveal that brocade patterns are central to Zhuang identity and heritage, yet face threats from declining apprenticeships, limited economic incentives, and modernization pressures. Digital virtual exhibition halls provide innovative solutions for preservation, education, and audience engagement, though concerns remain regarding authenticity and materiality. The study highlights the importance of participatory approaches, stakeholder collaboration, and the integration of traditional knowledge with contemporary digital technologies to ensure sustainable cultural transmission. These insights contribute to theoretical understanding and practical strategies for safeguarding minority textile heritage in the digital era.
Keywords
Zhuang brocade, digital virtual exhibition, intangible
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References
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