Financial Analysis and Financing Strategy of Environmentally Friendly Batik as Sustainable Tourism Competitiveness Strengthening Regional Identity and Creative Ecotourism

Batik is an Indonesian cultural heritage recognized by UNESCO as Intangible Cultural Heritage since 2009. In the midst of modern industrial development, conventional batik production faces serious challenges related to environmental impacts from the use of synthetic chemical dyes. This community service program aims to develop environmentally friendly batik by integrating proper financial analysis and financing strategies for small and medium enterprise (SME) craftspeople, while linking it to the sustainable tourism ecosystem. The financial study encompasses investment feasibility analysis (Net Present Value/NPV, Internal Rate of Return/IRR, and Payback Period), social capital-based financing structures, and potential access to green financing from financial institutions. Activities were carried out at Tapak Dara Community Village, Meteseh Sub-district, Tembalang District, Semarang City in February 2026, involving at least 30 batik artisans. Expected outcomes include improved financial literacy among craftspeople, the development of bankable business models, at least 30% income growth, and the creation of high-value creative ecotourism packages. This program contributes to achieving the Sustainable Development Goals (SDGs), particularly Goal 8 (Decent Work and Economic Growth) and Goal 12 (Responsible Consumption and Production).

financial analysis; green financing; environmentally friendly batik; sustainable tourism; creative ecotourism; SMES

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