Green Entrepreneurship Awareness and Sustainable Business Development: A Study of MSME Entrepreneurs

Green entrepreneurship has emerged as an important approach to achieving sustainable economic growth while addressing environmental challenges. The increasing need for environmentally responsible business practices has highlighted the significance of awareness among entrepreneurs regarding green entrepreneurship. The present study aims to examine the level of Green Entrepreneurship Awareness among Micro, Small, and Medium Enterprise (MSME) entrepreneurs and to assess its impact on Sustainable Business Development in Uttar Pradesh. The study adopts a descriptive research design and is based on primary data collected from 200 MSME entrepreneurs through a structured questionnaire. Green Entrepreneurship Awareness was considered as the independent variable, whereas Sustainable Business Development was treated as the dependent variable. The collected data were analyzed using SPSS with the help of descriptive statistics, reliability analysis, One-Sample t-test, Pearson Correlation, and Simple Linear Regression techniques. The findings reveal that MSME entrepreneurs possess a satisfactory level of awareness regarding green entrepreneurship. The study further indicates a significant positive relationship between Green Entrepreneurship Awareness and Sustainable Business Development. Entrepreneurs with higher awareness are more likely to adopt environmentally friendly business practices, improve resource utilization, reduce environmental impact, and enhance long-term business sustainability. The results suggest that awareness plays a crucial role in encouraging sustainable entrepreneurial behavior and improving overall business performance. The study contributes to the existing literature by providing insights into the role of green entrepreneurship awareness in promoting sustainable business development among MSMEs. The findings may assist policymakers, government agencies, and business organizations in designing effective strategies to encourage sustainable entrepreneurial practices and support environmentally responsible economic development.

Green Entrepreneurship Awareness, Sustainable Business Development, MSME Entrepreneurs, Environmental Sustainability, Green Business Practices, Sustainable Growth.

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