Industry Activities, Quality of Inaul Weaving and its Sustainability in the Barmm
Authors
Faculty in Partial Fulfillment of the Requirements for the Degree Doctor in Business Administration (Philippines)
Article Information
DOI: 10.47772/IJRISS.2026.100300601
Subject Category: Marketing
Volume/Issue: 10/3 | Page No: 8287-8391
Publication Timeline
Submitted: 2026-04-03
Accepted: 2026-04-09
Published: 2026-04-21
Abstract
This study explored the relationship between Industrial Activities, the Quality of Inaul weaving, and the Sustainability of the Inaul industry in Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) using an explanatory sequential design. Sustainability, measured as the dependent variable, was examined across three dimensions: socio-cultural, economic, and environmental. The independent variables comprised Industrial Activities, covering raw materials, production, and marketing, and the Quality of Inaul weaving, assessed through stakeholder collaboration, respect for cultural traditions and natural resources, commitment to continuous process improvement, reputation, adherence to standards and procedures, and support for education and skills development. Quantitative data were first collected from weavers, retailers, and designers to determine the level of industrial activities, the perceived quality of inaul weaving and the extent of sustainability of the inaul industry. These findings were then supported and clarified through interviews that explored the lived experiences of participants. Results revealed that the Inaul weaving industry continues to operate through strong cultural persistence and community participation despite challenges on financial resources, traditional handlooms, marketing, and intermediaries. The weavers remain resilient, acknowledging these obstacles as key factors for sustainability. The quality of Inaul is sustained through skilled craftsmanship, adherence to cultural motifs, and the collective support of stakeholders. Sustainability is further reinforced by its socio-cultural significance as a source of livelihood, women empowerment, and cultural identity preservation. The qualitative results confirmed that collaboration, training, and institutional support are essential to ensure continuity of the craft. The study concludes that strengthening financial assistance, initiating formal organization or association, providing capacity-building programs, and modern marketing strategies can enhance industry activities, quality and long-term sustainability of Inaul industry in BARMM.
Keywords
Inaul weaving, industry activities, product quality, sustainability, cultural heritage, traditional weaving industry, inaul industry, BARMM
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