Mapping the Intrinsic Reading Profiles of Generation Z: A Multi-Dimensional Framework for Modern Literacy

As digital natives, Generation Z exhibits distinct reading behaviours that often deviate from traditional literacy models. This study identifies and analyses the dimensions of intrinsic reading motivation among university students, focusing on the interplay between habits, attitudes, and interests. Utilizing a quantitative approach with an adapted and refined research instrument, the study categorizes students into specific reading profiles based on their engagement with on-screen content. Key findings indicate that intrinsic motivation is constructed through specific dimensions, with certain factors exhibiting higher influence over sustained reading engagement. The research moves beyond superficial understanding to provide a robust analysis of how these three domains are defined and operationalized in a public university setting. These results offer significant contributions toward a proposed framework for cultivating lifelong reading habits and practical implications for curriculum design in higher education.

Reading Profiles, Intrinsic Motivation Dimensions, Generation Z, Habits, Attitudes, and Interests

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