Persuasive Discourse and Interpersonal Dynamics: An Analysis of Reactions to Contemporary Polemics

Complex social issues increasingly affect individual mental well-being, especially in an environment overloaded with information from social media. Using attractive and effective language in social interactions can help individuals cope with stress through persuasive discourse. This study aims to identify and analyze the persuasive strategies used in interpersonal communication, particularly in responding to current issues. A qualitative content analysis approach is employed to examine various forms of persuasive speech found in social communication. The data indicates that the emotional appeal (pathos) is more dominant in social interactions when individuals face stress related to current issues. Additionally, imperative and indicative strategies are utilized to provide support and suggest solutions for those experiencing stress. The analysis also reveals that these strategies effectively maintain balance and encourage more rational thinking when dealing with current problems. Moreover, they significantly impact individual mental well-being. Therefore, within daily communication, the application of persuasive language warrants critical attention as a vital aspect of communication competence. It not only enhances the effectiveness of social interactions but also contributes to overall psychosocial well-being. As a result, it is crucial for individuals to master ethical, empathetic, and context-appropriate persuasive strategies as part of healthy communication practices that respect human values.

Discourse; Persuasiveness; Social Interaction

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