The Influence of Financial Literacy and Lifestyle on QRIS Usage Effectiveness and Its Impact on MSME Business Sustainability

The rise of digital fraud, particularly QRIS Swap Fraud, poses significant challenges to the adoption of non-cash payment systems among MSMEs in Pandeglang Regency. This vulnerability threatens to disrupt digital transformation and jeopardize business continuity as consumer preferences continue shifting toward cashless transactions. Accordingly, this study examines how financial literacy and lifestyle affect MSME business sustainability in Pandeglang Regency, with QRIS usage effectiveness positioned as a mediating factor. A quantitative approach was adopted, utilizing SmartPLS for data analysis. The research involved 400 MSMEs in Pandeglang Regency as respondents, all of whom are QRIS users. Validity tests, reliability tests, and hypothesis testing via inner model assessment were conducted to determine relationships between variables. This study introduces a new instrument for assessing the QRIS usage effectiveness. Results demonstrate a significant positive association between financial literacy, lifestyle, business sustainability, and QRIS usage effectiveness. Nevertheless, QRIS usage effectiveness did not exhibit a statistically significant relationship with MSME business sustainability. Similarly, no evidence was found to confirm that QRIS usage effectiveness mediates the effects of financial literacy and lifestyle on business sustainability.

QRIS Effectiveness, MSMEs Sustainability, Lifestyle, Financial Literacy

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