Tracer Study for the Graduates of Bachelor of Science in Business Administration from School Year 2018-2019 to 2022-2023

The tracer study of BSBA graduates, conducted at a University, aims to comprehensively investigate the career trajectories and experiences of alumni who have completed the BSBA program. This study is driven by the institution's commitment to continuously assess the effectiveness of its educational offerings and its dedication to the lifelong success of its graduates. This descriptive study employed a systematic methodology, including surveys and interviews, to collect data from a representative sample of 280 BSBA graduates who completed their degrees from the school year 2018-2019 to 2022-2023. The study analyzes various dimensions of graduates' career journeys, such as their demographic profile, employment status, period of securing their employment after graduating from the course, industries/sectors where they are employed, reasons in studying in the University, and the application of skills acquired during the BSBA program.
Key findings from the tracer study include a high employment rate of approximately 92.85% within one year of graduation, indicating the immediate employability of our graduates. Moreover, the study highlights that the graduates have applied the knowledge and skills gained during their BSBA education in their current job roles to a very high extent, demonstrating the practical relevance of the curriculum. The tracer study findings provide valuable insights for program evaluation, improvement, and policy considerations. Recommendations include periodic curriculum reviews to ensure alignment with industry trends and enhanced alumni engagement initiatives.
This study contributes to the broader discourse on business education and reinforces the importance of preparing graduates not only for employment but also for success, satisfaction, and meaningful contributions to their respective fields. It underscores the University's commitment to excellence and the holistic development of its BSBA graduates.

Tracer study, BSBA graduates, employability, curriculum effectiveness, program evaluation

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