Understanding Students’ Engagement with Video-Based Lectures: The Role of TAM and Prior Exposure

This study investigates the factors influencing the actual usage of video-based lectures among public university students in Malaysia, specifically focusing on students from Universiti Teknologi MARA (a large Malaysian public university). The study examines three key factors: perceived usefulness, perceived ease of use, and prior exposure. A total of 111 students from a large Malaysian public university participated in the study, and data were collected using a structured survey. The responses were analysed using structural equation modelling to assess both the measurement and structural models. The results indicate that perceived ease of use and prior exposure significantly influence students’ actual usage of video-based lectures, while perceived usefulness does not show a statistically significant effect. These findings suggest that user-friendliness and previous experience with the platform are more critical determinants of engagement than perceived benefits alone. The study emphasizes the importance for higher education institutions to design accessible, intuitive platforms and provide early exposure to digital learning tools. However, the study is subject to certain limitations, including its reliance on self-reported data, a cross-sectional design, and a sample drawn from a single public university, which may limit the generalizability of the results. Future research should consider additional variables such as motivation, digital readiness, or institutional support, and adopt longitudinal or mixed-method approaches for deeper insights. Overall, this study contributes valuable understanding toward enhancing student engagement with video-based learning in Malaysian higher education.

Actual Usage Video-Based Lectures, Perceived Usefulness

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