Perception of Working Women towards Various Investment Avenues in Coimbatore City

Women play a significant role in investment and saving, with the changing scenario most women work and independently take the investment decision. This paper focuses on the Investment perception of working women in Coimbatore City regarding different investment options such as fixed deposits, mutual funds, property and gold. Data was collected 150 working women employed in different sectors through structured questionnaire. The data was analysed through various analysis tools such as percentage analysis, ranking and chi-square test to interpret the data. The paper discusses the factors that affect investment choices, awareness levels, risk-taking capacity and preferred investment instruments. The findings reveal that financial security and risk awareness have a significant impact on investment decisions. It is concluded that women invest in challenging investment avenues they are also cautious on their returns.

Financial Awareness, Investment Alternatives. Investment Perception, Women Investors

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