A Study on Utilisation on Vidiyal Payanam with Special Reference to Udumalpet

Authors

Dr. R Rajini

Associate Professor of Economics, Sri. GVG Visalakshi College for Women. Udumalpet (India)

Dr. S. Bhuvaneswari

Associate Professor of Commerce, Sri. GVG Visalakshi College for Women, Udumalpet (India)

Article Information

DOI: 10.51244/IJRSI.2025.120800013

Subject Category: Marketing

Volume/Issue: 12/8 | Page No: 149-158

Publication Timeline

Submitted: 2025-08-04

Accepted: 2025-08-09

Published: 2025-08-28

Abstract

Women empowerment in India focuses on improving women's social, economic, and political status to achieve equality and dignity. The Tamil Nadu the Government has initiated various programs to enhance the women empowerment. One of the best scheme was zero bus ticket had introduced our honourable chief minister. He has put a first sign in this scheme in the year 2021. The main objectives of the scheme is to women mobility, engaged in work force, to remove gender equity and to independent in the society. In the year 2023 ZTBT renamed as vidiyal payanam. This research paper was analyse the satisfaction levels of women passengers utilizing the Vidiyal Scheme in Udumalpet town. The research paper focuses on satisfaction level, income opportunities and understand the socio-economic characteristics for the purpose the researcher undertake a sample size 160 respondents from the study area. A well-structured questionnaire was used to collect data from respondents who have used the Vidiyal Scheme by using convenient sampling technique. The research paper has a positive impact of usage of the scheme. This scheme aims to directly or indirectly enhance the women status and empower the women in this society

Keywords

Vidiyal Payanam, Governement Scheme

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References

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