Comparative Study of Investment among Women Investors in Selected Sectors in Pune

Investment is especially important for women because it can provide financial independence, security, and greater control over life decisions. Investing helps women build wealth in their own name. Investments can potentially grow over time and help maintain purchasing power. Understanding money and investing can increase financial confidence and reduce dependence on others for financial decisions. Pune is one of Maharashtra’s most important IT, technology, education, and knowledge hubs. Its combination of a large student population, established universities, engineering talent, and IT companies has helped create a strong connection between education and employment. The paper examines how the investment behavior of women in the education and IT sectors is shaped by their specific professional environments within Pune city. Sample of 385 women investors in Education and IT sector is studied. The paper tries to study the financial literacy and risk taking behaviour of women investors in the two sectors selected. Financial literacy is important because investing without understanding the basics can lead to poor decisions and financial losses. Risk-taking behaviour and investment goals are closely connected. The amount of risk women investors are willing and able to take depend on what they are investing for, when they need the money, and how much loss they can tolerate. It is found that there is difference in the risk taking behaviour in the women of the two sectors studied .To improve women's participation and effectiveness in investment, it is suggested that the focus should be on improving financial literacy, confidence, accessibility, and making informed decision-making. Investment model for women investors in IT and education sector is discussed.

Financial literacy, Risk taking behaviour, Investment goals, women investors

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