Incorporating Green and Sustainability Criteria (G&S) into Malaysia’s Halal Certification Framework for the Poultry Sector

This study investigates whether Green and Sustainability (G&S) criteria can be practically incorporated into Malaysia's halal poultry framework. A qualitative case study on Company A was conducted, since Company (A) is focused on one of the largest poultry industries in Malaysia. Primary data were collected through a series of semi-structured interviews, site observations, while secondary data were gathered through document analysis across five operational divisions: breeding, animal feeding, animal housing, animal transport and slaughterhouse. Using the European Farm to Fork (F2F) Strategy (2020) as a directional guide for sustainable livestock across environmental, social, and economic pillars, the findings reveal distinct opportunities for regulatory improvement. Although sectoral guidelines exist, such as MS 1500:2019, Good Animal Husbandry Practice MS2027:2018, Malaysian Good Agricultural Practices (MyGAP), and the Environmental Quality Act 1974, there remains room for cross-agency policy alignment to incorporate G&S criteria into Malaysia’s poultry sector halal certification.

Halal Certification Framework, Green & Sustainability (G&S), European Farm to Fork (F2F, 2020) Strategy, Malaysia’s Poultry Sector

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