A Sociological study about revolutionary adaptations in the lives of pastoral communities due to tourism industry with reference to river ‘Madu’

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International Journal of Research and Scientific Innovation (IJRSI) | Volume VII, Issue X, October 2020 | ISSN 2321–2705

A Sociological study about revolutionary adaptations in the lives of pastoral communities due to tourism industry with reference to river ‘Madu’

 W. T. D. Wijethunga*, S.D.Y. Jayarathne
Department of Sociology, Department of Anthropology, University of Sri Jayewardenepura, Nugegoda

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Abstract
This thesis study to the Madu River tourism industry and changes in the lives of balapitiya rural community. Most of people worked in the tourism industry. Tourism is a social cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/ professional purposes. This is creating a most of job opportunity there are boat supply, boat rider, food supply and etc… Maduganga has 15 islands of various sizes surrounded by water all round year, 15 islands including two main islands providing shelter to 215 families.Starting the boat ride 1st island is DIK DOOWA Island. There is no human exist in this island. Cinnamon cultivation happens here. We could find mangroves covering the whole island. Next Island is KOTHDUWA. This is where the kothduwa rajamaha viharaya is located. That island holds historical value. This temple was billed by maha kappila walawwa. Next Island is MADHUWA. Maduwa Island is the biggest island found in the Madu River. The entire area of this island in 38.8 hectare. There are around 215 to 220 families’ lives in this island. This island is connected to the main land via bridge. GALMANDUWA is land has a separate fish farm for the purpose of fish therapy. SATHAPAHE DUWA is a small island. Cinnamon Island mostly the cinnamon cultivation is done in this island. According to this island we can see most of job category. This tourism industry can be change the human life.Balapitiya human cultural attitude is a very different. According to this research can be introduce new suggestion. There is Promoting Rural Tourism, Creating Sustainable tourism, Preservation of cultural heritage, providing relief to those who are employed in small business.

Key words – Tourism Industry, Rural Community, Job Category, Life Style, Island

Introduction

Tourism is a social cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/ professional purposes. These people are called visitors (which may be either tourists or excursionist residents or non-resident) and tourism has to do with their activities some of which imply tourism expenditure. (United nation’s world tourism organization, 2008 ;).
People go to place for different reasons. Temporary change of location relaxation recreation getting acquainted with traditions and spending the leisure time .Today the importance of tourism and the necessity of conducting research on it because of significant economic and social and cultural roles that it can play is known for everyone. (http.www.wikioedia.lk).
Tourism is the generic term to cover both demand and supply that has been adopted in various forms and used throughout the World. Tourism is defined as the activities of persons identified as visitors. A visitor is someone who is making a visit to a main destination outside his/her usual environment for less than a year for any main purpose [including] holidays, leisure and recreation, business, health, education or other purposes….This scope is much wider than the traditional perception of tourists, which included only those travelling for leisure. [UNWTO statistics Guidelines: 2010]