Influence of Role Model Factors on Women Entrepreneurial Participation in Agriculture (A Case Study of Kebbi and Sokoto States, Nigeria)

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue VIII, August 2021 | ISSN 2454–6186

Influence of Role Model Factors on Women Entrepreneurial Participation in Agriculture (A Case Study of Kebbi and Sokoto States, Nigeria)

Mulikat Folashade Usman & Mairo Abdullah
Department of Business administration, Faculty of Management Sciences, Usmanu Danfodiyo University Sokoto, Nigeria

Abstract: This study was carried out to examine the influence of role model factors on women entrepreneurial participation in Kebbi and Sokoto States of Nigeria. Primary data were obtained from a sample of 500 women entrepreneurs via questionnaire and analysed using binary logistic regression. Out of the six factors investigated, only three were found to influence women entrepreneurial participation in agriculture in Kebbi and Sokoto States. These are X1 = “I got influenced by someone to start my business”, X4 = “I received support and guidance when starting my business”, X3 = “I admire people who have succeeded in business”. The other three, namely, X2 =” The person who influenced my decision owns a business”, X5 = “I am of the same sex with the person who influenced my decision”, X6 = “I learnt various skills from the person who influenced my decision” were not found to influence women entrepreneurial participation in Kebbi and Sokoto States. Results showed that X3 and X4 were positively related to women entrepreneurial participation, while X1 has negative correlation with women entrepreneurial participation, whereas, X5, and X6 do not have influence on women entrepreneurial participation. Findings suggest that Government and the policy makers should collaborate with the successful entrepreneurs in Agriculture to help enlightening new interested entrepreneurs who are about to venture into agriculture business to boost their knowledge in the sector which enhance their productivity.

Keywords: Role model, Women Entrepreneurs, Logistic Regression, Participation.

I. INTRODUCTION

Arole model is an important socio-cultural factor that influences women entrepreneurship as the presence of successful entrepreneurs helps to inspire others to venture into entrepreneurship. The relevance of role models to entrepreneurs or potential entrepreneurs is evident in the popular business press that is littered with stories of, and references to, entrepreneurial endeavours and successes that have influenced other entrepreneurs. As stated by Niels, Jolanda, Veronique, Mirjam and Ingrid, (2011), many entrepreneurs claim that their business start-up decision and the development of their business have been influenced by others. These ‘others’ are often entrepreneurs and may range from famous people such as Steve Jobs to former colleagues or family members. Role models may, for example, be icons with whom the entrepreneur is not familiar on a personal basis, models such as Mrs. Folorunsho Alakija, Alhaji Aliko Dangote or Bill Gates, who have distinguished themselves in entrepreneurship. Alternatively, the relationship can be more personal, if the role model belongs to the entrepreneur’s direct environment, such as family or friends with whom there are strong ties or to the entrepreneur’s wider environment, such as former employers or colleagues (weaker ties).

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