Effective Concept and Components of 4ps Marketing Information System

International Journal of Research and Scientific Innovation (IJRSI) | Volume VII, Issue VI, June 2020 | ISSN 2321–2705

Effective Concept and Components of 4ps Marketing Information System

Khaing Thazin Nwe, Lwin Sandar Soe, Thet Thet Aung
Information Technology Supporting and Maintenance, University of Computer Studies, Hinthada, Myanmar

Abstract: – Today, the changing service environment is considered as a key factor in effective marketing. Effective operations are obvious, but not enough for success to design service products based on customer needs, and planning. It is very important to have proper distribution and active introduction to customers. Marketing mix or mixed marketing or marketing tools and marketing strategies are words used to translate marketing mix. The main purpose of this research is to study marketing mix. This is especially the case with products and services. Location: It is a 4 saver with 4 prices and 4 promotions. These 4 ‘P are called as elements of the market and together they form the marketing mix. Marketing Components – Products market, Location and promotion are used for marketing purposes. The rank of each element be influenced by not only on the company but on its activities, It also depends on competition and timing. Some items are more important than others. It be determined by largely on the company’s plan and its actions. All of these things are interconnected. Because one region’s decisions are effective in another. Marketing mix is a clear tool for effective marketing strategy and its implementation through effective strategies. The combination helps determine which marketing strategy is right for the organization. It can be used by marketers to assist in the development of a marketing strategy.

Keywords: Exploring Better Method, Computer Science Students, Surveying, Verification and Validation, Software Testing, Rapid Software Testing.

I. INTRODUCTION

Marketing is one of the popular theory and marketing frameworks. Marketing and other decisions are used to make companies more effective. Companies focus on the competitiveness of various marketing mixes as part of a strategy set out by senior management to achieve long-term goals and objectives. The part of MIS is to discovery what information is necessary by marketing managers. Then he gathers information and analysis. This information is distributed to the marketing manager on time. MIS gathers information over its subsystems. These subsystems are called subsets.

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