Preserving the Integrity of Social Media through Information Technology Encompasses Vital Issues and Challenges

Authors

Dr. Pinki Rani Dei

Assistant Professor of Commerce Government Science Degree College Chatrapur Ganjam Odisha (India)

Article Information

DOI: 10.51584/IJRIAS.2025.10100000156

Subject Category: Management

Volume/Issue: 10/10 | Page No: 1780-1785

Publication Timeline

Submitted: 2025-11-18

Accepted: 2025-11-18

Published: 2025-11-18

Abstract

Social media and IT are closely linked, with platforms depending on IT infrastructure. Social media comprises web applications that revolutionize communication and sharing within online communities. IT underpins content creation, processing, storage, and distribution. This synergy has transformed how people interact, leading to new social and communication forms. Major platforms like Facebook, Twitter, Instagram, and LinkedIn rely on IT to function and are crucial worldwide, providing social, entertainment, and business opportunities. Advances in hardware, software, mobile tech, and internet access enable users to connect anytime and anywhere. Additionally, IT fuels the growth of machine learning and data analytics, helping platforms deliver personalized content and advertisements.

Keywords

Social media, Information Technology, Regulations, Self-regulation

Downloads

References

1. Chen, G., The Impact of New Media on Intercultural Communication in a Global Context” CHINA MEDIA RESEARCH, 8(2) (Apr. 12, 2023, 11:10 AM), http:/www.chinamediaresearch.net. [Google Scholar] [Crossref]

2. Dr. Jasmeet Kaur & Dr. Deepty Gupta, Impact of Emerging Technologies in Social Media on Education-A Study, 6(3) INTERNATIONAL JOURNAL OF RESEARCH IN ADVENT TECHNOLOGY, (Mar. 2018), (Apr. 13, 2023, 11:10 AM), www.ijrat.org. [Google Scholar] [Crossref]

3. Dr. Suman Kumar Kasturi, Social Media: Key Issues And New Challenges - A Study Of Nalgonda District, Commentary -1, 5(1) GLOBAL MEDIA JOURNAL - Indian Edition, Sponsored by the University of Calcutta/www.caluniv.ac.in, ISSN 2249 - 5835, (Jun. 2014), (Apr. 12, 2023, 03:10 PM), https://www.caluniv.ac.in/global-mdia-journal/COMMENTARY-JUNE-2014/C_1.pdf. [Google Scholar] [Crossref]

4. W.Akram & R. Kumar, A Study on Positive and Negative Effects of Social Media on Society, 5 (10) INTERNATIONAL JOURNAL OF COMPUTER SCIENCES AND ENGINEERING (2017), (Apr. 13, 2023, 11:10 AM), http://www.ijcseonline.org/. [Google Scholar] [Crossref]

5. Matthew N O Sadiku, Tochukwu P. Eze, and Sarhan M Musa, Fake News and Misinformation, 4 (5) INTERNATIONAL JOURNAL OF ADVANCES IN SCIENTIFIC RESEARCH AND ENGINEERING, (May 2018) (Apr. 1, 2023, 11:10 AM), https://d1wqtxts1xzle7.cloudfront.net/56753969/32728-libre.pdf?1528442687. [Google Scholar] [Crossref]

6. A.M. Kaplan, & M. Haenlein, Users Of The World, Unite! The Challenges And Opportunities Of Social Media, BUSINESS HORIZONS, 53, 59-68. [Google Scholar] [Crossref]

7. H. Allcott and M. Gentzkow, Social Media And Fake News In The 2016 Election, 31(2) JOURNAL OF ECONOMIC PERSPECTIVES 211-236 (2017). [Google Scholar] [Crossref]

8. E. C. Tandoc, Z. W. Lim, and R. Ling, Defining Fake News, 6(2) DIGITAL JOURNALISM 137-153 (2018). [Google Scholar] [Crossref]

9. Dornala Sai Mahitha, Social Media and Its Regulations in India, 4(6) INTERNATIONAL JOURNAL OF LAW MANAGEMENT & HUMANITIES (2021). [Google Scholar] [Crossref]

10. V.A. NARAYAN, & R. ARYA, The Information Technology Act, 2000 and the Intermediary Guidelines, 2011 Regulation of New Media: The Indian Scenario. 143-170 in INDIA CONNECTED: MAPPING THE IMPACT OF NEW MEDIA (Sunetra Sen Narayan and Shalini Narayanan ed., Sage Publications 2016). [Google Scholar] [Crossref]

11. Ravi Shankar and Tabrez Ahmad, Information Technology Laws: Mapping the Evolution and Impact of Social Media Regulation in India 41(4) DESIDOC JOURNAL OF LIBRARY & INFORMATION TECHNOLOGY, 295-301 (Jan. 2021) (Apr. 14, 2023, 11:15 AM), 10.14429/djlit. 41.4.16966. Michael A. Cusumano, Annabelle Gawar & David B. Yoffie, Social Media Companies Should Self-Regulate Now, HARVARD BUSINESS REVIEW (Jan. 2021), (Apr. 10, 2023, 10:10 AM), https://hbr.org/2021/01/social-media-companies-should-self-regulate-now. [Google Scholar] [Crossref]

12. Saumya Ramakrishnan, Can the watchdog watch itself? Indian Media And Self-Regulation FIRST POST, Aug. 27, 2012, (Apr. 15, 2023, 10:10 AM), https://www. firstpost.com/politics/can-the-watchdog-watch-itself-indian-media-and-self-regulation-431499.html. [Google Scholar] [Crossref]

13. Andrew Puddephatt, The Importance of Self-regulation of the Media in upholding Freedom of Expression, UNESCO, N 9, Feb. 2011 (Apr. 20, 2023, 10:10 AM) https://unesdoc.unesco.org/ark:/48223/pf0000191624 [Google Scholar] [Crossref]

Metrics

Views & Downloads

Similar Articles