Digital Transformation of Intangible Cultural Heritage Museums: Design and User Experience Evidence from Henan, China

This study innovates the design of Henan local Intangible Cultural Heritage Museum with the help of modern AIGC digital intelligence technology. The study takes the digital museum in Yellow River Transportation College, draws on the relevant literature of the core functions of the museum, and discusses the influencing factors affecting the use experience of the museum. This study combines the results of interviews with museum visitors and experts to define the eight impact factors of the digital museum, and makes an in-depth analysis of the user experience of the Henan Intangible Cultural Heritage Digital Museum. And from the eight core dimensions of Usability, Self-efficacy, Learnability, Interaction Quality, Interface Design, Visual Guidance, Philosophical Sociality, and Economic, the hypothesis was tested by correlation analysis, multiple regression analysis, the results show that, Interaction quality and interface design are two key factors in determining user satisfaction, User engagement depends on the combined action of multiple variables. According to this study put forward the future from AI interaction optimization, VR / AR technology, intangible original design.

intangible cultural heritage; digital museum; digital transformation

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