Awareness on Halal Labeling of Snack Products Among Halal Industry Management Students at UiTM Shah Alam

Halal labeling is a crucial component in assuring Muslim consumers of a product’s compliance with Islamic dietary laws. It not only signifies the absence of prohibited (haram) substances but also serves as a measure of product quality and ethical integrity. This study investigates the level of awareness among students of Universiti Teknologi MARA (UiTM) Shah Alam, particularly those enrolled in the Halal Industry Management program, regarding halal labeling on snack products. A quantitative survey was conducted with 329 respondents selected through simple random sampling. The findings indicate a high level of understanding of the halal concept and general awareness of halal logos, but relatively limited attention to the detailed elements of halal labeling such as certification numbers, manufacturer information, and the halalan tayyiban criteria. The study contributes to the growing literature on halal consumer behavior and highlights the need for enhanced halal literacy, especially among the younger generation. Recommendations are offered for academic institutions, regulatory bodies, and industry stakeholders to promote comprehensive halal awareness in both physical and digital food purchasing environments.

Halal Labeling of Snack Products

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