Music Entrepreneurship in the Digital Age: Opportunities and Challenges for Performing Artists

The digital era has changed how musicians produce, distribute, market, and sell their work. Online markets, streaming platforms, social media, and digital production tools have made it easier for artists to become independent businesses. These advances provide unparalleled global reach, direct audience involvement, varied income sources, and creative liberty. Meanwhile, the digital ecosystem faces complicated obstacles including increased market rivalry, income volatility owing to streaming-based payment schemes, intellectual property issues, algorithmic gatekeeping, and the need for ongoing digital skills development. Artists must now reconcile creative integrity with business skills including branding, marketing, data analytics, and audience relationship management. This abstract discusses the changing nature of music business in the digital age, stressing both the opportunities and restrictions for modern performers. In a platform-driven music business, adaptable techniques, digital literacy, and regulatory support are essential for creative sustainability.

Music entrepreneurship, Digital age

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